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Can I recommend you read some text books on the subject of Product Life Cycles? You will need to differentiate between the PLC for a product category (such as CRT-based televisions and computer screens) and the PLC for individual brands and models of products. In each case, you need to know where in the life-cycle your product category and your individual product are, because this will affect how you manage the product's marketing. John. Diploma in Marketing. England.

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