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the factors that influence the selection of an advertising agency is; - its competence in advertising. - the price charges of the agency. - its methods of advertising.

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Q: Discuss the factors influencing selection of an advertising agency also explain various services provided by advertising agencies to their clients?
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What services are provided by advertising agencies?

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What is the relationship between advertising and advertising agency?

The relationship between advertising and an advertising agency is that advertising is the product of an advertising agency as a bottle of Coke is the product of the Coca Cola company.When someone has something, or even an idea, to sell to the public or a specific target group, they hire an advertising agency to compose an advertisement or an advertising campaign. Based on the information provided by the person doing the selling, the agency uses video, photography, or artwork, dialog or text, models, actors, or vocalists, to create the advertisement. Once their work has been approved by the seller, the agency contracts to distribute the advertisement with whichever media or targeted group that is appropriate.


Who provides and pays for advertising and promotional fees in a franchise?

Advertising and promotional fees are often calculated on a percentage based on the franchisee's gross sales and are usually collected once a month. In most cases, the franchisee is responsible for paying for these fees, which are often included in the franchise agreement. Usually, the advertising and promotional fees are separate from the royalties and general revenues. Most franchisors determine a fixed percentage to charge for marketing costs. They are also responsible for the management and delivery of such assets. This means the franchisor has total responsibility for the media assets provided for advertising and promotions, which ensures continuity across the franchises.