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Discuss the role of marketing research in helping Nike management make this decisionwhat kind of research should be undertaken?
This answer may be of opinion, but I feel they should focus more on product. my reasoning is the stability of the shoes image. While it helps to have the endorsement of a famous athlete these are temporary gains in terms of market endurance. I feel the product needs to be focused on more, even if an athlete is present, there is no telling when a trend can go south for anything, even sports. I just think it would be better to focus more on the consumer needs than the athlete's appearance. When was the last time you heard the mention of "foot comfort" in a Nike commercial?
What else can I help you with?
What are the designations in marketing department in IT sector?
Marketing Director President marketing Marketing communication manager Marketing coordinator Advertisement manager Research manager Product manager Sales manager Channel manager Management trainee
Differences between marketing research and market research?
Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.
What is the role of marketing research?
what is the role of marketing research in organisations
People do all kinds of work from home including research management marketing and creative jobs?
Freelance, contract work
How marketing research is part of marketing strategy?
Marketing research is necessary to effectively continue and justify the deployment of a marketing plan into a specific geographic or demographic market. You need research to predict outcomes of marketing efforts.
What are the opportunities created by internet marketing for unemployed people?
product/brand management, advertising, sales management, and consulting and marketing research
What has the author Evert Gummesson written?
Evert Gummesson has written: 'Qualitative methods in management research' -- subject(s): Research, Participant observation, Industrial management, Management, Action research, Business 'Total relationship marketing' -- subject(s): Relationship marketing
What kind of employment opportunities are available in marketing?
Some employment opportunities available in marketing are product/brand management, advertising, sales management, and consulting and marketing research.
What can you do with a degree in business management marketing and sales management?
Some of the departments that you can choose: marketing and/or sales marketing strategy market research corporate strategy business development auditing/accounting
What has the author Harry Henry written?
Harry Henry has written: 'The insurance man and his trade' 'Perspectives in management, marketing and research' -- subject(s): Advertising, Marketing, Marketing research 'The dynamics of the British press 1961-1984' 'Readership Research' 'Motivation research' -- subject(s): Motivation research (Marketing)
What has the author Danny N Bellenger written?
Danny N. Bellenger has written: 'Marketing research' -- subject(s): Management, Marketing research 'Qualitative research in marketing' -- subject(s): Marketing research 'Instructor's manual, professional selling' 'Retailing basics' -- subject(s): Retail trade
What can you do with an aas degree in marketing management?
To get a management position, you will likely need a minimum of a bachelor's degree. Some of the positions you can get with an associate's degree include assistant to the manager, marketing research assistant, and event marketing representative.
What has the author Joshua Grossnickle written?
Joshua Grossnickle has written: 'Handbook of online marketing research' -- subject(s): Computer network resources, Data processing, Internet, Marketing research 'The Handbook of Online Marketing Research' -- subject(s): Business, Management, Nonfiction, OverDrive
What has the author Robert J Kaden written?
Robert J. Kaden has written: 'Guerrilla marketing research' -- subject(s): Business, Management, Marketing research, Nonfiction, OverDrive, Small business
What has the author Ernst F Salcher written?
Ernst F. Salcher has written: 'Durch Marktforschung zur Markterschliessung' -- subject(s): Management, Market surveys, Marketing, Marketing research 'Psychologische Marktforschung' -- subject(s): Advertising, Marketing research, Motivation research (Marketing), Psychological aspects, Psychological aspects of Advertising
What is the management research question hierarchy for a management dilemma you face at work?
Management research question hierarchy is a step process of solving a dilemma from management dilemma to management decision.They have include six steps.Step 1 : Management DilemmaWhat's the problem from the management include the current issue they are facing ?Step 2 : Management QuestionsHow can management fully capitalize on a opportunity ?Step 3 : Research Questionswhat the reasonable actions are available for take the advantage on the opportunity ?Step 4 : Investigation QuestionsWhat's important for manager to know about to choose the best alternative from the available course of actions.?Step 5 : Measurement QuestionWhat should be asked or observed to obtain the information the manager needs?Step 6 : Management DecisionWhat is the recommended course of action from the given research finding?
What are the designations in marketing department in IT sector?
Marketing Director President marketing Marketing communication manager Marketing coordinator Advertisement manager Research manager Product manager Sales manager Channel manager Management trainee
