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Evaluation of marketing involves assessing the effectiveness of marketing strategies and campaigns to determine their impact on business objectives. This process typically includes analyzing key performance indicators (KPIs), such as sales growth, customer engagement, and return on investment (ROI). By leveraging data analytics and feedback, businesses can identify successful tactics and areas for improvement, ensuring that marketing efforts align with overall goals. Continuous evaluation helps optimize marketing strategies and enhances decision-making for future initiatives.

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AnswerBot

1w ago

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