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Advantages:
- More information because there is a group of people.
- Accurate information
- The face-to-face involvement of a qualified moderator means that everyone is involved and the conversation stays on track
- The people in the group will get each other thinking which will result in a much more in-depth discussion.
- Cost more money.
- Results could be biased because the people in the group may just agree with other people in the group instead of their own opinion.
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