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A generic market is a market with 'broadly similar' needs and sellers offering various, often diverse ways of satisfying those needs. In contrast, a product market is a type of market with 'very similar' needs and sellers offering various close substitute ways of satisfying those needs.

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How do you calculate the Market Development Index?

Suppose demand in mkt X is 15% & 25% is untapped demand or we can say potential demand. so market devolment index is Actual demand of the product vs. Potential demand is 60%


What are marketing geographics?

When deciding your target market, you must consider demographics, psychographics, and geographics. Geographics include where your target market lives such as urban vs suburbs, mountains vs beach, different states maybe or countries, and also the climate. So basically, what geography features affect the consumers decision of purchasing the product.


What is the difference between market intelligence and market research?

Market intelligence is information gathered about your market as the space in which you do business. Market research is information gathered about your market as the target audience or customer.Generally market intelligence is more fact-based (like "It's a $3.6B industry with YOY sales growth of 11% in the U.S.") vs. market research, which may sound factual but is often based on opinions out of context (like "4 out of 5 dentists dentists surveyed prefer silk pajamas").


What differentiates marketing oriented company from market oriented company?

A marketing-oriented company and a market-oriented company both focus on understanding and meeting customer needs, but they approach this goal in slightly different ways. Here's how they differ: Customer Focus vs. Market Focus: Marketing-Oriented Company: This type of company primarily focuses on its existing products or services and seeks to promote and sell them to customers. They may use market research and customer feedback to refine their marketing strategies, but the core emphasis is on promoting what they already have. Market-Oriented Company: A market-oriented company, on the other hand, places a higher emphasis on continuously studying the market and customer preferences. They are more adaptable and open to changing their product or service offerings based on the evolving needs and trends in the market. They are proactive in identifying emerging opportunities and threats. Product-Centric vs. Customer-Centric: Marketing-Oriented Company: Such a company is often product-centric. They develop products or services first and then create marketing strategies to sell them. Customer needs are considered, but they may not be the primary driver behind product development. Market-Oriented Company: A market-oriented company is customer-centric. They prioritize understanding customer needs and preferences before developing or modifying products and services. Customer input guides the product development process, ensuring that the company delivers what the market demands. Long-Term vs. Short-Term Focus: Marketing-Oriented Company: These companies may focus more on short-term sales and promotional tactics to boost immediate revenue. Market-Oriented Company: Market-oriented companies often have a long-term perspective. They build strong customer relationships and invest in research and development to stay relevant in the market over time. Market Research vs. Customer Relationship: Marketing-Oriented Company: They may conduct market research to identify target audiences and promote products effectively. Market-Oriented Company: Market-oriented companies not only conduct market research but also establish strong customer relationships. They engage in ongoing dialogue with customers to understand their evolving needs and preferences. In summary, while both types of companies aim to satisfy customer needs, marketing-oriented companies tend to prioritize their existing products and short-term gains, whereas market-oriented companies put the customer at the center of their business strategy, focusing on long-term success and adaptability to changing market conditions.


What is the difference between Market Research vs Marketing Research Which of these two can have a full understanding of potential customers?

Market research involves collecting and analyzing information about marketing programs, competitors and consumers. The objective of the market research is to build list, help in pricing decisions, to get customer satisfaction, market competition, and market competition. While marketing research is to gain a thorough understanding of potential customers.

Related Questions

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a stare uses your eyes. a market uses your mind.


How do you calculate the Market Development Index?

Suppose demand in mkt X is 15% & 25% is untapped demand or we can say potential demand. so market devolment index is Actual demand of the product vs. Potential demand is 60%


What are marketing geographics?

When deciding your target market, you must consider demographics, psychographics, and geographics. Geographics include where your target market lives such as urban vs suburbs, mountains vs beach, different states maybe or countries, and also the climate. So basically, what geography features affect the consumers decision of purchasing the product.


What does the stock market vs inflation chart reveal about the relationship between stock market performance and inflation rates?

The stock market vs inflation chart shows that there is a relationship between stock market performance and inflation rates. Generally, when inflation rates are high, stock market performance tends to be lower, and vice versa. This is because high inflation erodes the purchasing power of money, leading to lower real returns on investments in the stock market.


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Flea Market Flip - 2012 Goth vs- Glamour 2-4 was released on: USA: April 2013


What is the most popular cognac type of alcohol on the market today?

The most popular type of cognac on the market today is VS (Very Special) cognac.


How much money did Monsters vs. Aliens gross domestically?

Monsters vs. Aliens grossed $198,351,526 in the domestic market.


How much money did Freddy vs. Jason gross domestically?

Freddy vs. Jason grossed $82,622,655 in the domestic market.


What are some good investment programs for those new to the stock market?

There are various investment programs for those new to the stock market which large-cap and small-investments. There is also energy vs technology and growth vs value.


What is the market share of Charles Schwab?

In the RIA market it is 25% vs. the next biggest Fidelity at 10%. Not sure about where their overall 1.48 Trillion in assets stack up.


What is the difference between market intelligence and market research?

Market intelligence is information gathered about your market as the space in which you do business. Market research is information gathered about your market as the target audience or customer.Generally market intelligence is more fact-based (like "It's a $3.6B industry with YOY sales growth of 11% in the U.S.") vs. market research, which may sound factual but is often based on opinions out of context (like "4 out of 5 dentists dentists surveyed prefer silk pajamas").


What differentiates marketing oriented company from market oriented company?

A marketing-oriented company and a market-oriented company both focus on understanding and meeting customer needs, but they approach this goal in slightly different ways. Here's how they differ: Customer Focus vs. Market Focus: Marketing-Oriented Company: This type of company primarily focuses on its existing products or services and seeks to promote and sell them to customers. They may use market research and customer feedback to refine their marketing strategies, but the core emphasis is on promoting what they already have. Market-Oriented Company: A market-oriented company, on the other hand, places a higher emphasis on continuously studying the market and customer preferences. They are more adaptable and open to changing their product or service offerings based on the evolving needs and trends in the market. They are proactive in identifying emerging opportunities and threats. Product-Centric vs. Customer-Centric: Marketing-Oriented Company: Such a company is often product-centric. They develop products or services first and then create marketing strategies to sell them. Customer needs are considered, but they may not be the primary driver behind product development. Market-Oriented Company: A market-oriented company is customer-centric. They prioritize understanding customer needs and preferences before developing or modifying products and services. Customer input guides the product development process, ensuring that the company delivers what the market demands. Long-Term vs. Short-Term Focus: Marketing-Oriented Company: These companies may focus more on short-term sales and promotional tactics to boost immediate revenue. Market-Oriented Company: Market-oriented companies often have a long-term perspective. They build strong customer relationships and invest in research and development to stay relevant in the market over time. Market Research vs. Customer Relationship: Marketing-Oriented Company: They may conduct market research to identify target audiences and promote products effectively. Market-Oriented Company: Market-oriented companies not only conduct market research but also establish strong customer relationships. They engage in ongoing dialogue with customers to understand their evolving needs and preferences. In summary, while both types of companies aim to satisfy customer needs, marketing-oriented companies tend to prioritize their existing products and short-term gains, whereas market-oriented companies put the customer at the center of their business strategy, focusing on long-term success and adaptability to changing market conditions.