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"Advertising often sells a great deal more than products. It sells values, images, and concepts of love and sexuality, romance, success, and perhaps more important, normalcy. To a great extent, it tells us who we are and who we should be."

- Jean Kilbourne

And just like any other good ad, people would want what is being promoted.

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Do marketers have the ability to control your desires or the power to create needs?

Marketers can influence desires and shape perceptions of needs through targeted advertising, branding, and emotional appeals. They create associations between products and aspirational lifestyles, which can lead consumers to feel a desire for items they may not have previously considered necessary. However, while marketers can significantly sway consumer behavior, the ultimate control over desires and needs lies with the individual, shaped by personal values, experiences, and circumstances.


When an organization uses advertising to create an attractive image for itself what type of advertising is this?

This type of advertising is known as image advertising or brand advertising. It focuses on shaping public perception and enhancing the overall image of the organization rather than promoting specific products or services. The goal is to build brand equity and foster a positive emotional connection with the audience, ultimately leading to increased customer loyalty and trust.


Who initiates the advertising effort?

The advertising effort is typically initiated by the marketing or advertising team within a company, often guided by input from senior management. They assess market needs, set objectives, and determine the target audience. Additionally, external advertising agencies may be brought in to help create and execute the campaign, further shaping the overall strategy.


What interjection is commonly used in advertising?

A commonly used interjection in advertising is "Wow!" This exclamation conveys excitement and surprise, effectively capturing the attention of potential customers and generating interest in a product or service. By evoking an emotional response, advertisers use "Wow!" to create a sense of urgency and enthusiasm around their offerings.


What statements would best explains the purpose of advertising?

The purpose of advertising is to inform potential customers about products or services and persuade them to make a purchase. It aims to create brand awareness, highlight features and benefits, and differentiate a business from its competitors. Additionally, advertising seeks to foster customer loyalty and drive engagement by creating emotional connections with the audience. Ultimately, effective advertising contributes to increasing sales and enhancing a company's market presence.

Related Questions

What does advertising fashion trends and new product introductions help to create?

create consumer needs


What are the emotional needs of children?

what are the emotional needs of children?


Why is advertising immoral?

Advertising creates needs or wants in a world where the basic human needs have not been met for most human beings.


What is identity advertising?

Identity advertising is a marketing strategy that focuses on building and strengthening a brand's identity by emphasizing its values, personality, and unique selling points. This type of advertising aims to create an emotional connection with the target audience and portray the brand in a way that resonates with consumers' beliefs and aspirations.


Who initiates the advertising effort?

The advertising effort is typically initiated by the marketing or advertising team within a company, often guided by input from senior management. They assess market needs, set objectives, and determine the target audience. Additionally, external advertising agencies may be brought in to help create and execute the campaign, further shaping the overall strategy.


What is emotional advertising?

Emotional advertising shows the target audience the benefits of the product or service through drama and relies on them being so involved with the characters and finding the story so relevant that it will hit an emotional chord.Emotional advertising is much more indirect in its persuasion. These form of advertisements provides a platform for the business to connect with the prospective customers and making it on the bigger stage


Explain how physical social and emotional needs may be linked?

expain how physical socail and emotional needs may be linked expain how physical socail and emotional needs may be linked


How did advertising create?

Advertising changed the way people viewed products, making them more desirable.


Definition of advertising appeal?

The particular approach, based on rational or emotional arguments, which seeks to develop a direct link between the product or service and the consumer's needs or wants.


What interjection is commonly used in advertising?

A commonly used interjection in advertising is "Wow!" This exclamation conveys excitement and surprise, effectively capturing the attention of potential customers and generating interest in a product or service. By evoking an emotional response, advertisers use "Wow!" to create a sense of urgency and enthusiasm around their offerings.


What statements would best explains the purpose of advertising?

The purpose of advertising is to inform potential customers about products or services and persuade them to make a purchase. It aims to create brand awareness, highlight features and benefits, and differentiate a business from its competitors. Additionally, advertising seeks to foster customer loyalty and drive engagement by creating emotional connections with the audience. Ultimately, effective advertising contributes to increasing sales and enhancing a company's market presence.


Did advertising create markets?

Advertising changed the way people viewed products, making them more desirable.