Company. Take for instance, Nike. Nike is the company name, and their products are sportswear. Brand is the identity and it can be for anything, product, company, service, celebratory, place, country or even one's personality. When a product or something got popularity with a unique identity; name, logo or symbol then it said to be popular brand.
market development, market penetration, product development, diversification
Domestic marketing of NIKE is more in U.S.A where a large number of NIKE’s products are sold. NIKE is profiting from the lucrative NBA in the U.S.A. NIKE partnered with NBA stars such as Micheal Jordan and LeBron James in 2005 to create a “niche” for its product in the local market. NIKE continues to do this even with world class Tiger Woods, fully kitted by NIKE in all his outings in US and outside US. NIKE also makes takes advantage of the “keep fit” mentality of women in U.S.A to market its product by promoting adverts that they are being empowered for keeping fit. NIKE sells its product to over 25000 retailers in U.S.A. However, the competition has not been easy with hyper-competition from Adidas and Reeboks and others. The economic recession too is posing a tough challenge for NIKE.
An advertising company works with the product company to develop a commercial and other promotional ideas to get consumers to want to purchase the product.
monopoly
yes
to know their market target and how much is their market share
Company. Take for instance, Nike. Nike is the company name, and their products are sportswear. Brand is the identity and it can be for anything, product, company, service, celebratory, place, country or even one's personality. When a product or something got popularity with a unique identity; name, logo or symbol then it said to be popular brand.
Nike is the company with the check
As of October 2023, Nike continues to perform well, driven by strong brand loyalty and innovative product offerings. The company has been focusing on sustainability and digital sales growth, which have positively impacted its market position. However, like many companies, it faces challenges such as supply chain disruptions and economic pressures. Overall, Nike remains a dominant player in the athletic apparel and footwear market.
Any other large business that sells the same product as Nike. Any sports clothing business etc. Adidas and Puma are good examples. Think of a big company that's similar to Nike, it'll probably be a competitor.
market development, market penetration, product development, diversification
Domestic marketing of NIKE is more in U.S.A where a large number of NIKE’s products are sold. NIKE is profiting from the lucrative NBA in the U.S.A. NIKE partnered with NBA stars such as Micheal Jordan and LeBron James in 2005 to create a “niche” for its product in the local market. NIKE continues to do this even with world class Tiger Woods, fully kitted by NIKE in all his outings in US and outside US. NIKE also makes takes advantage of the “keep fit” mentality of women in U.S.A to market its product by promoting adverts that they are being empowered for keeping fit. NIKE sells its product to over 25000 retailers in U.S.A. However, the competition has not been easy with hyper-competition from Adidas and Reeboks and others. The economic recession too is posing a tough challenge for NIKE.
You market to get your message about what you have to offer. If you don't market your product then no one knows about it.
An advertising company works with the product company to develop a commercial and other promotional ideas to get consumers to want to purchase the product.
Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range. Customers buy the product for the Nike symbol and are willing to pay high prices regardless of the products actual value.
Nike