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How would one structuer a marketing plan to incorporate some of their concept using porters value chain and hollistic marketing to modify the standard marketing plan?
To structure a marketing plan incorporating Porter’s Value Chain and holistic marketing, start by analyzing each segment of the value chain—such as inbound logistics, operations, and marketing—to identify areas for optimization and differentiation. Integrate holistic marketing principles by ensuring that every aspect of the business, including product development, customer engagement, and branding, aligns with a unified vision and message. This approach emphasizes creating value not just through the product but also by enhancing customer relationships and experience. Finally, collaboratively develop strategies that leverage insights from the value chain to inform marketing tactics, ensuring a cohesive and comprehensive plan that drives both efficiency and customer satisfaction.
How apply porter' five competitive forces on an airline?
Porters 5 forces is a concept, I can't understand what exactly do you want to know but still I write all the forces and some examples; 1. The threat of entry ... Dependent on barriers to entry such as: -economies of scale -capital requirements of entry -access to supply or distribution channels -customer or supplier loyalty -experience -expected retaliation -legislation or government action -differentiation 2. Threat of substitutes Reduction in demand for products as customers switch to alternatives: -Product for product substitution e.g. email for post -substitution of need e.g. reliable and cheap appliances reduce need for maintenance services -generic substitution:competition for household income e.g. cars versus holidays and doing without 3. Buyer power it is likely to be high where there is: -a concentration of buyers -many small operators in the supplying industry -alternative sources of supply -switching costs are low -components/materials are a high percentage of cost to the buyer leading to "shopping around" -a threat of backward integration 4. Supplier power it is likely to be high where there is: -a concentration of suppliers -customers are fragmented and bargaining power low -switching costs are high -the supplier brand is powerful -integration forward by the supplier is possible 5. Competitive Rivalry it is likely to be high when: -competitors are in balance -there is slow market growth (product life cycle) -there are high fixed costs in an industry -there are high exit barriers -markets are undifferentiated
What is the union name with which black Canadian Porters were associated?
Black Canadian porters were associated with the "Sleeping Car Porters" union.
What was the pullman porters in the 1920s?
The porters needed a union because they were not treated well
When was Shore Porters Society created?
Shore Porters Society was created in 1498.
Which was true of Pullman porters in 1920s?
the porters were not well paid and sought protection with a union- apex
Which is true of Pullman porters in the 1920s?
Pullman porters needed a union because they were not treated well.
What was true about Pullman porters in 1920s?
the porters needed a union because they were not treated well APEX :)
Which was true pullman porters in the 1920?
The porters needed a union because they were not treated well.
What do porters do?
producer
What black labor leader or organized a union for railroad porters and the march on Washington?
Philip Randolph, organized a union for railroad porters called " the Brotherhood of Sleeping Car Porters". ~ someone
Do tea coolies and tea porters mean the same?
We know of tea caddies, but not of tea coolies or tea porters. Coolies and porters are unskilled laborers, coolies being specifically Asian laborers.
What do porters wear?
A hat.
What do apartment porters do?
producer
