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A business could use IT to increase switching costs and lock in its customers and suppliers by implementing proprietary software or systems that are difficult or costly to replace. For example, a company could develop a customer relationship management (CRM) platform that integrates with its suppliers' systems, creating a seamless and efficient supply chain network. By making it challenging for customers and suppliers to switch to alternative solutions due to the high costs of reintegration or retraining, the business can effectively lock them in.

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Related Questions

How could a business use IT to increase switching cost and lock in its customers and suppliers?

A business could use information technology to increase switching costs and lock in its customers by having a good website and a good database. Customers are more likely to be loyal if they can order goods online and a database should help a business keep track of them.


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A business could use information technology to increase switching costs and lock in its customers by having a good website and a good database. Customers are more likely to be loyal if they can order goods online and a database should help a business keep track of them.


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