Demographic - Confirmed
Examples of demographic segmentation include age, gender, income level, occupation, and marital status. Variations of these represent the ideal target market.
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Geographic Demographic Psychographic Product Usage Benefits Derived
A small portion of the market or niche of market that is divided according to demographic characteristics like age sex or gender, education ,social class, lifestyle among others
The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.
5 types of market segmentation include :- Behavioral Segmentation Psychological Segmentation Demographic Segmentation Geographic Segmentation Firmographic Segmentation
Demographic - Confirmed
Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics such as age, income, gender, race, education, or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs. Example: The market segmentation strategy for a new video game console may reveal that most users are young males with disposable income.
Examples of demographic segmentation include age, gender, income level, occupation, and marital status. Variations of these represent the ideal target market.
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Geographic Demographic Psychographic Product Usage Benefits Derived
A small portion of the market or niche of market that is divided according to demographic characteristics like age sex or gender, education ,social class, lifestyle among others
KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.
Market segmentation
gender segmentation, age segmentation, geographic segmentation..
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments