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Asda employs branding by positioning itself as a value-driven supermarket, emphasizing affordability and quality in its products. The company's green and white logo is designed to convey a sense of freshness and approachability, aligning with its commitment to providing accessible prices. Additionally, Asda uses marketing campaigns and partnerships, such as collaborations with popular brands and seasonal promotions, to enhance its brand appeal and connect with diverse consumer segments. Overall, Asda's branding strategy focuses on customer trust, value for money, and a family-friendly shopping experience.

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1mo ago

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