In a highly competitive market, people will be trying to sell identical goods, to the same consumer, and the consumer will have a choice of, who to buy from, and ideally, we, as consumers would look for the cheapest one, and the highest quality, and markets, will fight, *price wars* lowering their price until a certain limit. Some companies will be able to drop charges as long as the other one, until they hit a point where if they hit a certain price, they will be losing money. So we as consumers, benefit from these price drops.
Product-benefit segmentation is based on the perceived value or advantage consumers receive from a good or service over alternatives
If you have competition between two competing firms they both must offer good service or product with competitive price. Another way to increase sales in a competitive market it to add "features" that customers want, such as free shipping, extended warranties, improved reliability, and so forth, all of which will benefit at least some of the consumers. When the marginal costs for thousands of "extras" approaches zero, the markets are flooded with goods having "features" that either nobody wants or nobody is willing to pay for.
They organise it in such a way so they can spot what people want within the market, essentially identifying a gap in the market in which they occupy to make their products exactly what consumers in the target market want
What is a benefit of effective market research
Mass market is when business targets general consumers (the majority) in the market with general needs. Niche market is when business targets a small group of consumers with specific needs in the market.
Both consumers and sellers benefit in a competitive market where supply meets demand. In such a scenario, consumers enjoy lower prices and increased choices, while sellers benefit from higher sales volumes and potential market share. This equilibrium fosters innovation and quality improvements, creating a win-win situation for both parties. Overall, a balanced market encourages healthy economic growth and satisfaction among all participants.
a. It ensures a competitive market and allows for individual differences among consumers.
no influence over determining price
no influence over determining price
The risks of running a business in a highly competitive market include potential price wars, difficulty in standing out from competitors, and the possibility of losing market share to more established companies.
Consumers benefit the most in competitive markets where multiple suppliers offer similar products or services. This competition drives prices down, improves quality, and fosters innovation, ultimately leading to better options for consumers. Additionally, in these markets, consumers have greater bargaining power and can choose from various alternatives that suit their needs and preferences. Overall, a competitive marketplace enhances consumer welfare significantly.
a. It ensures a competitive market and allows for individual differences among consumers.
a. It ensures a competitive market and allows for individual differences among consumers.
In a competitive market with multiple producers, no single producer can influence the market price because consumers have more options to choose from. This prevents any one producer from having enough control over the market to set prices higher than what consumers are willing to pay.
how to maintain their sales in a highly competitive market
In a perfectly competitive market, individual consumers have access to homogeneous products offered by numerous suppliers, allowing them to make choices based on price. They are price takers, meaning they cannot influence the market price due to the abundance of alternatives. Additionally, consumers have perfect information about prices and products, enabling them to make informed decisions. This environment fosters competition, ensuring that consumers can purchase goods at the lowest possible prices.
Countries with fewer restrictions can trade easily