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I think the answer is to pose the question differently: How do international markets affect marketing mix? Every country is going to have different media, and then segments of those populations will require their own unique mix of channels. There'll be some consistencies, of course, especially across broad demographic groups (and, I'd imagine, even greater similarities when it comes to true luxury customers, which is why premium brands do so well across nations), but the mix is going to be quite customized for every market, not to mention regions and local areas within them.

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