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What is difference between master plan and concept plan?

A master plan is one which will be executed until the end of a project and a concept plan is a plan which can under go many changes before becoming a master plan.


What is Rolling sales plan?

Rolling Sales Plan is another word for MPS (Manufacturing Sales Plan), which is the overall Plan of sales & operations planning forcasts.


What is the difference between a marketing plan and strategic marketing plan?

This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.


Is your marketing plan part of a business plan?

In a way, yes. The major components of a marketing plan such as a competitive analysis, SWOT analysis, financial projections, sales forecast, etc. would be included in a business plan. However, a business plan would also include sections describing the structure of the company and desired funding that would not be part of a traditional marketing plan.


How is a marketing plan different from a business plan?

Marketing plan is a subsection of a business plan and it contains the strategy, research and any other information relevant to marketing. A business plan is a complete overview of a business that includes the mission, values, products/services, financials, marketing, action plan and any other measures that can help evaluating th success of the business as a whole.