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The best thing in this case would be to start off with asking what kind of pen the person has already been using. Then start of with the feature which u feel would prove ur pen to be better for eg:
1) Extra smooth nib made out of 5.9 tech which ensures roundness and eventually smoothness.
2) Apt flow of ink thru d nib to get u in a flow.
3) Cannot produce a blot under any circumstances.
4) An offer for a new refill for returning 5 empty refills.
5) Good for coarse surfaces as well.etc...
We are also thinking of launching a scheme where we shall be donating 50 paise for every pen purchased towards UNICEF after we meet a target of 5000 pens sold. So u may be contributing towards child's eductaion by just buying a pen.

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15y ago

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