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First, you must convince them that there is a demand for the product - it will sell. If they are already carrying similar products, you'll have to convince them that your product will increase sales, not just rob units from the other brands - or - convince them that your product is better than one or more of the brands they currently sell. They have to see an acceptable profit margin and favorable credit and return terms. Offer a good warranty. The bottom line is they must believe that they will be more profitable by carrying your product.

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Although the trees in the orchard legally belong to the new owners, why do they agree to purchase them individually from Don Anselmo's descendants?

They feel indebted to Don Anselmo for his generosity in refusing to take extra money for his land.
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15y ago

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