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Deciding on a pricing strategy for a tourism business is wholly dependent on the businesses marketing objectives. The strategies developed are affected both by the internal factors and external factors. Pricing Strategies fall broadly under two categories: Profit Oriented; and Non-Profit Oriented. The profit oriented looks at ways in which the maximum profit can be obtained for the product/service. The non profit oriented could be either sales oriented or status quo oriented. Sales oriented could see the business try to maximise sales through reducing prices, the idea being that you stack high and sell low. By setting prices low, and excitement for new products is produce, which generates more customers/sales. This is also use to grow the market share, where the long term benefit is more important than immediate profits. Status Quo oriented can be for the companies survival in an economic slump, and the business has too much capacity, or when there is a change in the customers wants. Status quo also us used to obtain a dominant market position, and maintain that position and market share. The belief is that the company with the highest market share will eventually enjoy low costs and high long-run profit, so prices are set as low as possible, and these low prices create demand for the product/service, and as the demand increases, the low-revenue business is replaced with higher revenue business as the prices are raised.

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What do you mean by strategy?

In general terms, "strategy" refers to the choices that you have made that are irreversible (getting married, making children). When you invest a lot of your money is probably strategic. It's irreversible and you hope for a return. In terms of business, the strategy is than set of irreversible choices you will make to achieve your strategic objectives. You can decide to buy a new machine to produce more, hire new sales, give a higher marketing budget. If those activities are strategic will depend on your business model. Selling or buying activities, developing new products are said to be strategic as they involve resources in an irreversible way. In terms of business strategy, important investments you make in your value chain are probably strategic. In terms of corporate strategy it's more about getting the most of your business units while mitigating corporate risks. In terms of pricing, it's a different story. When you set a price and communicate it to the market you send a message. When this message is gone, you can't change it: it's nearly irreversible.Your pricing strategy will determine your anchor for negotiation. There are different pricing strategies. You could have a flooding pricing strategy where you want to be the cheapest to gain market share in an aggressive way (hard discount). Another strategy I have seen is to set prices quiet high in order to reduce progressively until it gets acceptable for the customer. By doing so you optimize your margins.


How do you make business proposal?

To make a business proposal you have to research every area of your business. From there, you determine a strategy based on the information you researched and present it to potential investors.


What is BVM Strategy?

BVM Strategy, or Business Value Management Strategy, focuses on optimizing the value derived from business processes and investments. It involves aligning business goals with operational activities to enhance efficiency, profitability, and customer satisfaction. By leveraging data analytics and performance metrics, organizations can identify opportunities for improvement and make informed decisions that drive sustainable growth. The strategy emphasizes continuous assessment and adaptation to ensure long-term value realization.


What is staples business advantage?

The staples business advantage account make it easier for your employee to make purchase using the provided code. It helps your bookkeeping. However, it is not always a win, especially when other outlet might have better pricing, and staples will not always match the price.


How does unit pricing work?

Unit pricing is a pricing strategy that expresses the cost of a product per standard unit of measurement, such as per ounce, pound, or liter. This allows consumers to easily compare prices across different brands or package sizes to determine the best value. Retailers often display unit prices alongside the total price on shelves, helping shoppers make informed purchasing decisions. By providing a clear, consistent metric, unit pricing promotes transparency and competition among sellers.

Related Questions

What is the role of managerial economics?

Managerial economics is a branch of economics this used in conjunction with business economics. It deals with microeconomics with a focus on helping a business determine strategy and make decisions about operations, pricing, production, and risk investments.


What are the 6 stages involved in establishing prices?

Determine pricing objectives Evaluate costs Analyze competitors' prices Set pricing strategy Determine pricing tactics Review and make adjustments


What is the concept of average cost pricing and how does it impact businesses in their pricing strategies?

Average cost pricing is a pricing strategy where a business sets the price of its products or services based on the average cost of production. This means that the price is determined by taking into account both fixed and variable costs. Businesses use this strategy to ensure they cover their costs and make a profit. However, it can impact businesses by potentially limiting their ability to adjust prices based on market demand or competition, leading to potential loss of customers or revenue.


What is business policy and strategy?

Using business policy and strategy is called strategic management. Strategic management helps business make decisions and use information that help achieve company objectives.


What do you mean by strategy?

In general terms, "strategy" refers to the choices that you have made that are irreversible (getting married, making children). When you invest a lot of your money is probably strategic. It's irreversible and you hope for a return. In terms of business, the strategy is than set of irreversible choices you will make to achieve your strategic objectives. You can decide to buy a new machine to produce more, hire new sales, give a higher marketing budget. If those activities are strategic will depend on your business model. Selling or buying activities, developing new products are said to be strategic as they involve resources in an irreversible way. In terms of business strategy, important investments you make in your value chain are probably strategic. In terms of corporate strategy it's more about getting the most of your business units while mitigating corporate risks. In terms of pricing, it's a different story. When you set a price and communicate it to the market you send a message. When this message is gone, you can't change it: it's nearly irreversible.Your pricing strategy will determine your anchor for negotiation. There are different pricing strategies. You could have a flooding pricing strategy where you want to be the cheapest to gain market share in an aggressive way (hard discount). Another strategy I have seen is to set prices quiet high in order to reduce progressively until it gets acceptable for the customer. By doing so you optimize your margins.


How do you make business proposal?

To make a business proposal you have to research every area of your business. From there, you determine a strategy based on the information you researched and present it to potential investors.


What is the movie theater popcorn pricing strategy?

Movie theaters typically use a pricing strategy for popcorn that involves setting high prices to make a profit, as they rely on concession sales to offset the costs of showing movies. This strategy takes advantage of the fact that customers are willing to pay more for popcorn in a movie theater setting.


What are Burger King business strategy in Lebanon?

Make money. Past that I have no idea


How do people in Costa Rica make a living?

Work,business,tourism,real estate and trades!


What is policy and strategy?

Using business policy and strategy is called strategic management. Strategic management helps business make decisions and use information that help achieve company objectives.


What are some South African tourism strategy?

The strategy is to create over 200,000 new jobs. Creating 200,000 jobs would make it easier for tourists to be in South Africa because more people will be put to work.


What are the limitations of strategy?

One limitation to strategy is the fact that it can't be easily changed. When the industry changes, the business has to make changes that take a long time to implement.