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One way is to ask publications if you can advertise on a "Per-Inquiry" basis. In Per-Inquiry advertising, you pay for print advertising based only on the responses your ad generates. Some companies pay a fixed amount for each call the ad generates, some pay based on each sale the ad generates. Per-Inquiry advertising is common in direct-response radio and other mediums, but is relatively uncommon in print so far.

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16y ago

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What are controls designed to do in a CRM?

reduce or eliminate risk


Are teenagers particular at risk to advertising strategies?

Yes, teenagers are particularly at risk to advertising strategies due to their developing identities and social influences. They are often more susceptible to emotional appeals and peer pressure, making them more likely to engage with brands that resonate with their self-image and social status. Additionally, their limited experience with critical thinking and consumer decision-making can lead them to make impulsive purchases based on advertising. This vulnerability is exacerbated by the pervasive nature of digital marketing on social media platforms where teens frequently interact.


Why does market research reduce the risk of a new product launch?

Performing market research does not guarantee success, but just because someone thinks a new product is a great idea does not mean everyone will think so. Market research will show if there is a need for such a product and how likely prospective customers would accept it and purchase it.


How do you reduce market risk and company unique risk?

In terms of investing, (I just learnt this in my Finance class yesterday), market risk cannot be reduced because such risk are the result of Marco level issues (unemployment, GDP, inflation, generally items that are very difficult to modify). However, when investing you could reduce a unique risks, risk that are specifically related to a single firm/company, by diversifying your portfolio. That is, to invest in several different stocks/bond such that you have a good mix. Specifically, have a good mix of stocks that react differently to the market conditions to cancel out the risk of others such that when the market is struggling, a stock that excels in such conditions will make up for the loss of stocks that correlate positively with the market conditions.


What is the primary function of marketing research?

Marketing research is around to reduce the risk of developing a new product or distributing that product. It can give specific information about a target audience.