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As any market segmentation, you use dicotomic features. In my mind I've segmented this market in:
- medicinal and non medicinal herbs
- native and exotic
- direct consuption and required processmet for consumption
- fast growing and slow growing
- replantion requeired (is you use the roots) and non replantaion requeired
- arboreal and herbal
Now with these features you can combined them in the axis.
Best of luck
What else can I help you with?
What is segment target position?
S-T-P means 1. Identify desirable market segments 2. Target your product for that segment 3. Position your brand to segment's desires
Give two examples for flexible market offerings?
Two parts of Flexible market offering:1. Naked Solution- Containing the product and service elements that all segment members value2. Discretionary options- Containing the product and service that some segment member's value.
What is difference of market segment and market segmentation?
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.
How should the company segment the market?
How should the company segment the market?
5 patterns of target market selection?
Single-segment strategy - also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources.Selective specialization- this is a multiple-segment strategy, also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different - in many cases only the promotional message or distribution channels vary.Product specialization- the firm specializes in a particular product and tailors it to different market segments.Market specialization- the firm specializes in serving a particular market segment and offers that segment an array of different products.Full market coverage - the firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment.
What is target market for any product?
A target market is the market segment which a particular product is marketed to. It is also defined by age, gender/and or socioeconomic grouping.
Which marketing strategy focuses on a single market segment but adds additional product lines?
market specialization
What is segment target position?
S-T-P means 1. Identify desirable market segments 2. Target your product for that segment 3. Position your brand to segment's desires
How can you segment the market for umbrella?
As with any product the best way to segment a market is innovation. Umbrellas however can be used by almost any person so it will be very difficult unless something new is invented.
Give two examples for flexible market offerings?
Two parts of Flexible market offering:1. Naked Solution- Containing the product and service elements that all segment members value2. Discretionary options- Containing the product and service that some segment member's value.
What is difference of market segment and market segmentation?
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.
How should the company segment the market?
How should the company segment the market?
In commodity market which segment you have trade for profit?
In commodity market, the segment that you have trade for profit is the commodity segment.
What is the difference between test marketing and market testing?
The product which will introduce in small segment initially to know the pit palls of our product is called test marketing. To know the possibilities for introducing our product to particular geographical area is called market testing.
What is Action ability?
Action ability refers to the degree to which a firm can design or develop a product to serve a particular market segment
What is the difference between segment margin and contribution margin?
Contribution margin means how much any unit of product contribute towards fixed cost covering while segment margin means how much a single segment of market or product contribute towards the overall company's profit or earnings.
5 patterns of target market selection?
Single-segment strategy - also known as a concentrated strategy. One market segment (not the entire market) is served with one marketing mix. A single-segment approach often is the strategy of choice for smaller companies with limited resources.Selective specialization- this is a multiple-segment strategy, also known as a differentiated strategy. Different marketing mixes are offered to different segments. The product itself may or may not be different - in many cases only the promotional message or distribution channels vary.Product specialization- the firm specializes in a particular product and tailors it to different market segments.Market specialization- the firm specializes in serving a particular market segment and offers that segment an array of different products.Full market coverage - the firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment.
