How do you sell term life insurance?

Answer 1

This can be answered in many different ways, but I will try to wrap it up into one post. Term LI appeals to people who may be on a budget, who have younger children, a new mortgage, a new business, or who just want some extra coverage beyond their current policy. The rates are lower and the policy amount is much higher.

Ex:

25-yr-old male Term $150,000 for $27.00/month for 30 years

25-yr-old male Whole $50,000 for $45.00/month until death

I would say target one of the categories stated above and show the importance of the low rates and higher policy benefit if something should happen within the time-frame of the years.