You should approach the customer like you already have a relationship with them. You can then make them feel more comfortable with purchasing your product.
"Relationship marketing is a form of direct marketing that companies use to retain customers. It is a way for the company to see how their relationship with a specific customer is (i.e. satisfied with products/services, willing to refer, will shop with them again, etc.)."
role of relationship in marketing?
the five relationship between purchasing and marketing
role of relationship marketing in personal selling
Selling
Relationship marketing is when you work one on one with your customers to build your business. There are many books and websites to learn how to use relationship marketing to benefit your business. A good place to look for information on relationship marketing is blogs written by others who have used this form of marketing in their own business.
"Relationship marketing is a form of direct marketing that companies use to retain customers. It is a way for the company to see how their relationship with a specific customer is (i.e. satisfied with products/services, willing to refer, will shop with them again, etc.)."
role of relationship in marketing?
the five relationship between purchasing and marketing
role of relationship marketing in personal selling
McDonalds use relationship marketing in a couple of ways, but don't expand largely unlike TESCO and their 'clubcard'. McDonald's use their happy meal toys as relationship marketing as these cheap little toys entertain litte ones and encourage them to bring their parents to the business. Another way is when you buy six hot drinks you get the seventh free. These are the only two I know of :)
ask oxfam
This unnecessarily restrictive and reactive approach to satisfying customers' needs has been supplanted by the relationship marketing concept.
i want an article on the relationship between relationship marketing and small biz enterprise.
Oxfam gifts can be found on every national Oxfam website. Oxfam runs an online shop called OxfamUnwrapped. Every gift Oxfam sells benefits something related.
how to improve services quality through relationship marketing.
Whats the relationship between Finance, people and marketing?