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What are the Disadvantages Of Product Oriented Marketing?

Product orientated companies fail to provide value to the consumer. They design a product and market it to a vast majority of people without telling them why they want it. The company creates the product and attempts to market it with their costs in mind, not the customer's. The product is made and designed as economically as possible to maximize profit. This is usually done by a company trying to sell a product by the price such as "soap" or "toothpaste". These companies eventually fail as they pose no value to their customers. Who would buy "soap" when you can by a bar that "cleans and keeps moisture in your skin"? Are they not the same thing, just positioned differently? Think about it next time you buy Dove and not the boring store brand.


What does the product modification strategy of international marketing entail?

A product modification strategy keeps the physical product essentially the same; modifications, however, are made to meet local conditions or preference in package sizes or colors


How does the function of an operations manager differ from the function of a marketing manager or a finance manager?

Operations deal with the actual product or service that is made or provided by a given company. For example, let us say that a company manufactures knives. The operations manager deals with the various management issues relating to the manufacture of knives; he or she keeps the knife factory running. The marketing manager does not make knives, he or she just sells them. And the finance manager handles the money that is obtained by selling knives, and pays the bills.


What does Customer complaints are opportunities to deliver good service means?

When a customer has an issue or a complaint it is because the product or service is lacking in some manner. A complaint is an opportunity because it gives the product or service provider a chance to make a better product or service. If the new product is better then the provider has solved the problem. The customer is happy because they know their issue is addresses. They will probably use the product or service again (return business keeps companies afloat). And a happy customer will influence others to use the product. Which generates more profits for the business


How does advertising play an important role in the market?

Advertising exposes consumers to choices. A consumer may find a different brand of a certain product less expensive, one that fits into his/her budget.. It keeps people aware of the available products and services that are in the market-place.