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The question of advertising's effect on total consumer demand is extremely complex. Numerous studies show that promotional activities does affect aggregate consumption, but they disagree as to the extent. Many social and economic forces, including technological advances, the population's educational level, increases in population and income, and revolutionary changes in lifestyle, are more significant. for example, the demand for cellular phones, CD Players, and personal computers expanded at a tremendous rate, thanks in part to advertising but more to favorable market conditions. At the same time advertising hasn't reversed declining sales of such items as hats, coats and manual typewriters.

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12y ago

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