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Channel strategy is a crucial component of marketing strategy, as it determines how products or services are delivered to customers. An effective channel strategy aligns with the overall marketing goals, ensuring that the right audience is reached through the most appropriate platforms—whether online, in-store, or through third-party distributors. By integrating channel strategy into the marketing strategy, businesses can enhance customer experience, optimize sales processes, and ultimately drive brand loyalty. Thus, a well-defined channel strategy supports the broader objectives of marketing by ensuring seamless access to offerings.

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