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cultural differences that exist across countries, marketers are also increasingly recognizing the importance of cultural differences within a society. Subcultures are distinctive groups within a society that share common meanings. Subcultures can often be identified based on demographic characteristics, such as geographic location (e.g., the southern United States), ethnicity (e.g., Hispanic Americans), or age (e.g., baby-boomers). Polaroid's I-Zone camera is targeted in the United States to appeal to the teenage http://www.answers.com/topic/subculture. Subcultures can also be identified based on common lifestyles. For example, a strong subculture exists around Harley-Davidson motorcycles and the Harley Owner's Group (HOG). Members of this group share a core cultural value of personal freedom, which is exemplified in both the experience of using the product (taking to the open road) and in the company's marketing strategy (e.g., the open-winged insignia [Schouten and Alexander, 1995]). Importantly, identification of lifestyle subcultures, and the corresponding development of an inventory of shared meanings, is typically more difficult than the development of such understanding of subcultures based on observable demographic characteristics.
What else can I help you with?
How does consumer lifestyle affect consumer behavior?
A consumer's lifestyle mainly depends upon following factors: Income Marital status Culture Social group & Buying power. Any change in one of them changes the behaviour of consumer. From Raja Khan
Factors affecting consumer behavior?
There are many factors that affect consumer behavior. Some of those factors are age, lifestyle, attitudes, beliefs, values, and personality.
Why do you think consumer behavior is a bedrock of marketing?
Discuss as much as you can why you think consumer behavior is the bedrock of marketing.
What does consumer behavior mean?
what are the important of consumer behaviour to the shopping
What are the dimensions of consumer behaviour?
what is dimension of consumer behavior meaning
How does cross-culture affect consumer behavior?
Cross-culture can influence consumer behavior by shaping perceptions, beliefs, and attitudes towards products and services. Cultural differences in values, norms, and traditions can impact purchasing decisions, brand preferences, and communication styles. Companies must understand these differences to effectively market to diverse consumer groups.
How does consumer lifestyle affect consumer behavior?
A consumer's lifestyle mainly depends upon following factors: Income Marital status Culture Social group & Buying power. Any change in one of them changes the behaviour of consumer. From Raja Khan
What best describes describes how culture can influence consumer behavior?
Culture can influence consumer behavior by shaping values, beliefs, and norms that affect how individuals perceive products and make purchases. Culturally specific preferences, traditions, and social influence can all impact consumer decision-making. Marketers must understand these cultural nuances to develop effective strategies that resonate with their target audience.
Factors affecting consumer behavior?
There are many factors that affect consumer behavior. Some of those factors are age, lifestyle, attitudes, beliefs, values, and personality.
How does the change in consumer behavior affect the net trade sector of US gross GDP?
The change in consumer behavior affects the net trade sector of US gross GDP in a proportional manner. If the consumer behavior goes in the negative, then the GDP also drops.
In what way the income of the consumer affect his buying behavior?
if consumers are receiving a low income then
How did the bull market affect consumer behavior?
More people put money in stocks hoping to get rich.
What consideration is given to group influences on consumer behavior by marketers?
Group influences on consumer behavior can affect motivation, values, and individual information processing; they can come from groups to which consumers already belong or from groups to which they aspire
What is the Reason to study communication in relation to consumer culture?
Studying communication in relation to consumer culture helps to understand how messages, symbols, and media influence consumer behavior and shape cultural norms. It also provides insights into how marketing strategies are developed and how individuals interpret and engage with consumer culture. Understanding communication in consumer culture can help companies create more effective campaigns and foster better relationships with customers.
Which of the following best describeshow culture can influence consumer behavior?
Culture influences consumer behavior by shaping individuals' values, beliefs, and norms, which in turn affect their preferences, decision-making process, and consumption patterns. Cultural norms, customs, and traditions can impact what products are considered desirable or appropriate, as well as how consumers evaluate and interpret marketing messages. Understanding and adapting to cultural nuances is essential for successful marketing and product development strategies.
How a consumer's lifestyle may in-pact consumer behavior?
A consumer's lifestyle mainly depends upon following factors: Income Marital status Culture Social group & Buying power. Any change in one of them changes the behaviour of consumer. Naivedya
What is the scope of consumer behavior and its importance?
Consumer behavior has a large scope in that it can affect everything about business. What consumers are currently buying and what they will buy in the future, how much they are willing to pay, etc. can determine what companies produce and even if a company survives.
