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The better the programming, the more viewers will tune in. The more viewers tune in, the more TV networks can charge for commercials. So a hit show will command thousands of dollars per commercial spot. If a show has a low rating, it will command a fraction of the price. The SuperBowl is traditionally the highest rated show every year. Therefore, it's also the most expensive to advertise in. (Millions of dollars for a 30 second spot.)

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