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What else can I help you with?
How the effectiveness of advertising is measured?
Effectiveness of advertising can be measured in terms of sales volume of that product advertised.
Can advertising or marketing costs be paid out of restricted contribution funds?
no
How do you determine the optimal level of advertising?
the optimal level of advertising expenditure for the firm is determined where the marginal revenue increase in costs of advertising are equal to the marginal increase in revenue
What is the Dagmar principle in advertising?
Term DAGMAR is an acronym that means "Defining Advertising Goals for Measured Advertising Results". DAGMAR advertising model was proposed by Russel H. Colley in 1961 According to DAGMAR, before purchase customer goes through 4 steps : 1. Awareness 2. Comprehension 3. Conviction 4. Action These steps are also known as ACCA advertising formula. ACCA/DAGMAR is an descendant of AIDA advertising formula and cosidered to be more popular and comprehensive than AIDA. According to DAGMAR the goals for an ad campaign should be established in such a way that it is possible to determine whether or not the goals have been met. Related links for more details: Aida And Dagmar - Models For An Advertising Agency http://www.oneentry.biz/quotes/directory/marketing_sales/advertising_agencies/articles/aida_and_dagmar_.html Defining Advertising Goals for Measured Advertising Results http://drypen.in/advertising/dagmar-defining-advertising-goals-for-measured-advertising-results.html DAGMAR Advertising http://cocobomb.com/dagmar.html
A common variation of display advertising known as the looks like editorial matter and sometimes costs more than normal display advertising?
The common variation of display advertising that resembles editorial content is often referred to as "native advertising." This type of advertising blends seamlessly with the surrounding content, making it less intrusive and more engaging for readers. Due to its effectiveness and the specialized design required to maintain this editorial look, native advertising typically commands higher costs compared to standard display ads.
What is co-op advertising?
A situation in advertising where a retailer and manufacturer agree to the reimbursement of advertising costs. These costs may be in whole or a percentage. Typically it is the manufacturer who reimburses the retailer for the costs of advertising.
How the effectiveness of advertising is measured?
Effectiveness of advertising can be measured in terms of sales volume of that product advertised.
What factors should be considered when small business owners decides to advertise?
The advertising medium. The advertising costs. The projected ROI. The opportunity costs. Does the advertising support the company's marketing plan and strategies?
How would you define cooperative advertising?
Cooperative advertising is a system that allows two parties to share advertising costs.
What has the author Simon Broadbent written?
Simon Broadbent has written: 'The advertiser's handbook for budget determination' -- subject(s): Advertising, Advertising media planning, Costs, Finance 'Spending advertising money' -- subject(s): Advertising, Costs, Decision making 'Accountable advertising' -- subject(s): Accounting, Advertising
Who shares the costs of cooperative advertising?
In cooperative advertising, the advertisers share the costs of cooperative advertising. Sometimes an advertiser will provide their share of advertising costs in product or discounted product to the other advertiser(s).
An arrangement that involves a sharing of advertising costs between channel members is?
A co-op advertising program involves channel members sharing advertising costs. This arrangement allows partners to pool resources, increase exposure, and reduce individual advertising expenses.
Can advertising or marketing costs be paid out of restricted contribution funds?
no
Is advertising a fixed cost expense?
Yes. Variable costs are those that respond directly and proportionately to changes in activity level or volume, such as raw materials, hourly wages and commissions, utilities, inventory, office supplies, and packaging, mailing, and shipping costs. Since advertising does not, it is fixed. Some fixed costs are at the discretion of management, meaning business will not stop if you do not incur these costs (though it may suffer). Such costs include advertising. Other fixed costs are not avoidable, such as electricity.
How do you determine the optimal level of advertising?
the optimal level of advertising expenditure for the firm is determined where the marginal revenue increase in costs of advertising are equal to the marginal increase in revenue
What is the difference between actual costs and budgeted costs?
Actual Costs are costs which have occurred and can be reliably measured. Budgeted Costs are costs which have been estimated, possibly by using Forecasted Costs.
What hidden costs are nor included in GNP?
Hidden costs that are sometimes included in the GNP include costs for depletion of resources, advertising, auto accidents and commuting.
