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When considering your marketing audience, it is important to note key differences. It is also important to consider who will be making the purchasing decisions. When marketing a product that women would use and purchase for themselves, it is important to market the product in a way where women would find the product appealing. It is important to note that many products that men use are actually purchased by women for their men, so marketing in a way that will make women want get the product for their men is idea (perfect example: Old Spice body wash). For more marketing tips check out this marketing blog: http://bit.ly/1i8V8Oj

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