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the mall of america Opened in 1992, the mall receives 40 million visitors annually. The second larggest mall is mall of america,Also The Mall of America has a gross area of 4,200,000 sq ft (390,000 m2) or 96.4 acres, enough to fit seven Yankee Stadiums inside,[4] with 2,500,000 sq ft (230,000 m2) available as retail space.[5] The mall is nearly symmetric, with a roughly rectangular floor plan. Over 520 stores are arranged along three levels of pedestrian walkways on the sides of the rectangle, with a fourth level on the east side. Four anchor department stores are located at the corners. The mall is organized into four different zones, each with its own decorative style.

Despite Minnesota's cold winters, only the mall's entrances and some below ground areas are heated. Heat is allowed in through skylights above Nickelodeon Universe. The majority of the heat is produced by lighting fixtures, other electric devices, and people in the mall.[6] In fact, even during the winter, air conditioning systems are still in use during peak hours to ensure a comfortable shopping environment.[citation needed] Although the common areas are unheated, the individual stores do have heating systems.[7]

Two nearly identical seven story parking ramps on the east and west sides of the mall provide 12,287 parking spaces. Overflow parking north of the building provides an additional 1,200-1,500 spaces in addition to parking provided by IKEA (1,407 spaces) that is part of the currently under construction Phase II expansion of the mall.

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How is mall culture killing small business?

In a mall there is alot of brand stores, and because they are more popular they take the business from small businesses also in the mall or near it. They also take over their locations. Picture it, a small little unknown shopping store, or your favourite one that all your friends go to? It's easy to see which one would get more business.


What should one take into account before making the decision to rent a kiosk in a mall?

One should take into account the type of customers one is looking for before they make a decision to rent a kiosk in a mall. How much space one needs will also play a big factor in whether or not renting a kiosk is right for their business.


What specific marketing actions would you propose the mall of America managers take to ensure its continuing?

To ensure the continued success of the Mall of America, managers should focus on enhancing the customer experience through interactive events and seasonal attractions that draw diverse crowds. Implementing targeted digital marketing campaigns on social media platforms can engage younger audiences and promote unique offerings. Additionally, partnerships with local businesses and influencers can create buzz and drive foot traffic, while loyalty programs can encourage repeat visits. Finally, leveraging data analytics to understand consumer preferences will help tailor promotions and events effectively.


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