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A regular viewer is exposed to approximately 32 fresh ads in 24 hrs.

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17y ago

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Does advertising create an impression or impulsion?

It really depends on what type of advertising and the message with it's level of purchase urgency. An in-store advertisement may have a last minute sale displayed in an aisle that will create an impulse buy whereas a television advertisement may make more of an impression and build brand recognition and trust over a time period leading to more sustained sales growth over a longer period of time. Many television advertisements though use impulse buying to their advantage with messages such as "30 minute expiration on this one time deal, call and order now". Branding becomes secondary, yet even those advertisements (infomercials) leave an impression over continued exposure. It boils down to what type of advertisement, where, and it's frequency.


How do you calculate sales lift?

There's a few different ways to calculate a sales lift. One way would be the compare the sales over the same length of time before and after a new hire/manager in the same season. Also, the average over a long period of time, with the elimination of any promotions in that period, could be figured to and compared to get a sales lift.


Is marketing expense a period cost?

Marketing expense is not a period cost. Typically, marketing expense will be reflected under S&A on the income statement.


What are the benefits of effective customer service to a customer?

There are a number of benefits. Solving a problem for a customer is like treating a broken bone...the place where the bone was broken is stronger than the surrounding bone. Likewise when solving a problem for a customer. Customers who have their problem solved quickly and effectively, on average: - stay a customer longer than the average customer - buy more than the average customer during this period - refer (more) new customers to you by telling others of the good service they've received - save you money since they're less likely to pay late or complain about small things - are more willing to try new products you offer


Does Florida have a cooling off period for timeshare purchases?

I believe the period is 10 days. Go to the following link to get cooling off periods for most states. http://www.timesharetrap.com/timeshare-right-to-cancel.html Certainly. Florida is one of the hot spots for timeshares. Thus, cooling off period is strictly impose on that area. Yes, it has a cooling-off period. Almost all states today have already adopted this law. I'm sure it has. It is considered a haven of many timeshare resorts in the US. Thus, it must have cooling-off period rule.

Related Questions

What is OTS?

a) Over the Shoulder Graphicb) In Media industry, OTS stands for Opportunity to See. More often, the phrase used is Average OTS. During a given period, an average OTS signifies the average number of times a particular audience is exposed to a commercial. Following is the formula for calculation of Average OTS/Average Frequency:Avg. OTS = Total GRPs/Reachwhere Reach = the number of different households exposed to the commercial at least onceand GRPs = Gross Rating Points (a summation of TV rating points for a given period )


How goods were marketed in India during British period?

by advertisements putting label that spelled "MADE IN MANCHESTER"


Is TWA is the average amount of a chemical a person can be exposed to over an eight hour day?

Yes, the Time-Weighted Average (TWA) is indeed the average exposure level of a substance within a specified time period, typically an 8-hour workday. It is a measure used to assess the potential health risk from exposure to a chemical over an extended period.


How do you calculate Average credit period?

average credit period


Does paint mold when exposed to moisture for an extended period of time?

Yes, paint can develop mold when exposed to moisture for a prolonged period. Mold thrives in damp environments and can grow on the surface of paint if conditions are favorable.


What stage is when a person is exposed to a disease by doesn't show symptoms?

During the incubation period a person is exposed to a disease may not show symptoms


What happens when a camera is exposed to sunlight for an extended period of time?

If it is exposed to sunlight while being in excessive heat it can damage the internals of the camera.


Can rocks crystallize?

Yes, when exposed to salt water for a period of time, then they can crystallize.


What is acid formed when wine is left exposed to oxygen for extended period?

Acetic


What is the average collection period?

The average collection period is the amount of time that is taken to recover money. Often the average collection period applies to business and sale-related circumstances.


What is average payment period?

Average Payment Period is the total opposite of the Average Collection Period. This is the average time taken by the company to pay off its credit purchases.Formula:APP = Accounts Payable / (Annual Credit Purchases / 365)


What type of air pollution can cause the metal parts of cars the corrode?

I know that if the metal on a car is exposed to oxygen for a long period of time it starts to rust.... but oxygen isn't a pollutent. I know that if the metal on a car is exposed to oxygen for a long period of time it starts to rust.... but oxygen isn't a pollutent. I know that if the metal on a car is exposed to oxygen for a long period of time it starts to rust.... but oxygen isn't a pollutent.