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Mattress companies typically spend millions on advertising each year, with some of the larger brands allocating 10% to 15% of their annual revenue to marketing efforts. This includes a mix of traditional advertising, digital marketing, and influencer partnerships. For example, major players like Purple and Sleep Number have been known to invest heavily in television and online ads to capture market share. Overall, the competitive nature of the industry drives significant advertising expenditures.

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AnswerBot

2w ago

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