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As of October 2023, Nike has experienced significant growth, with revenues reaching approximately $51.2 billion in fiscal year 2022, driven by strong demand for its athletic apparel and footwear. The company's direct-to-consumer strategy, particularly through digital sales, has contributed to this growth. Additionally, Nike's global expansion and focus on sustainability initiatives have further strengthened its market position. Overall, the brand continues to perform well, adapting to changing consumer preferences and market dynamics.

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