How much to advertise something on a billboard?

Answer 1

Price is determined by what type of billboard. A rotating billboard, or digital billboard is cheaper than a printed billboard.

You can expect to pay based on the traffic and views the billboard gets.

Rotating billboards can start at about $100/mo, in small markets. Remember they rotate with many other ads on the same billboard, so that is why the cost is so much lower than a traditional billboard.

Standard billboards will cost you in a small market around $1000 per month. In large markets the same billboard would cost $2k to $3k. Some ads will cost you upwards of $5k or more depending on where they are.

You can get a better rate by buying billboards in bulk, more than one, or by increasing the frequency (multiple months).

You can also save money by negotiating printing costs.