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Nike's distribution strategy involves a multi-channel approach that includes direct-to-consumer sales through its own retail stores and e-commerce platforms, as well as partnerships with a wide range of wholesalers and specialty retailers. The company emphasizes a strong online presence, leveraging digital platforms to reach consumers globally. Additionally, Nike uses a selective distribution model to maintain brand prestige while ensuring product availability in key markets. This strategy allows Nike to effectively manage inventory and respond to consumer trends.

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8mo ago

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What does Nike's operation do?

operation of nike