itanong mo kay sir yuri... hehe..
There are many factors that affect consumer behavior. Some of those factors are age, lifestyle, attitudes, beliefs, values, and personality.
Companies want to influence consumer behavior through advertising.
Companies want to influence consumer behavior through advertising.
Age influences consumer behavior in different ways. As consumers age, many of their needs raise and some of their mental and physical capacities decrease. While many older people are healthy, many of them are not, so they have different needs than younger consumers.
Product management is a vast field where there are no rules. If the company is banking on certain product which has manged to hook consumers since long, then buying behavior is characterized by 'habit buying'. While in case of technology or other products where innovation and creativity drives the market , the buying behavior is driven by market challengers and leaders. So consistency in quality has to be maintained for brand portfolio management but attributes need not be consistent. Market unpredictability has made evne the brand associated with long term connections with generations of consumers to alter their product line for sake of competition and innovation even in fmcg sector. Kellogg is a good example of same.
Attitudes are beliefs or evaluations towards something, while behavior refers to actions taken based on those attitudes. Attitudes can influence behavior, but other factors like social norms, situational factors, and personal beliefs also play a role in determining behavior. While attitudes can be a good predictor of behavior, there are often discrepancies between what people say (attitudes) and what they do (behavior).
Situational inducement is an attempt to influence a behavior by using occasions and social settings to control it.
Beliefs and attitudes impact consumer behavior by shaping their perceptions of products, brands, and advertisements. Consumers with positive beliefs and attitudes are more likely to purchase a product, while negative beliefs or attitudes can lead to avoidance or rejection. Marketers often target these beliefs and attitudes in their communication strategies to influence consumer behavior.
Moral hazard Upbringing Bystander effect Peer pressure
u can start acting mean or annoying and eventually it becomes a habit
A situational variable is a factor that can influence behavior in a specific situation. These variables can include environmental factors, social norms, or specific circumstances that impact how individuals act or respond in different situations. Understanding situational variables is important in psychology and sociology to predict and explain behavior.
Personal attitudes that may influence sexual behavior include openness to new experiences, self-esteem and body image, emotional intelligence, communication skills, and attitudes towards sex and relationships. These attitudes can impact how individuals approach intimacy, express desires, set boundaries, and navigate sexual experiences.
People have attitudes from different aspects of life and for other reasons, such as: · Their opinion on an object · To protect there self esteem · To adjust to the world
Diversity attitudes can influence behavior by shaping individuals' perceptions, biases, and treatment of others. Positive attitudes towards diversity can lead to inclusive behaviors, respect for differences, and collaboration. Conversely, negative attitudes can result in discrimination, exclusion, and conflict in interactions with diverse groups.
The power to command or influence thought, opinion, or behavior is known as persuasion. It involves using communication techniques to change attitudes or behaviors of others.
Attitude-behavior linkage suggests that individuals who hold a certain attitude towards a behavior are more likely to engage in that behavior. This relationship is influenced by factors such as personal beliefs, social norms, and situational contexts. Attitudes that are strong, specific, and accessible are more likely to predict behavior.
Situational switching refers to the ability of individuals to adapt their communication style, behaviors, or attitudes based on the current context or situation they are in. This can involve modifying one's behavior to fit the expectations of different social settings, such as switching between formal and informal language in different scenarios.