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To write four objectives for the African sandals business, start by identifying key areas such as sales growth, market expansion, sustainability, and customer engagement. For example, aim to increase sales by 20% within the next year, expand into two new international markets, implement eco-friendly production practices by sourcing 80% of materials locally, and enhance customer engagement through social media campaigns that boost interaction by 30%. Ensure each objective is specific, measurable, achievable, relevant, and time-bound (SMART) to facilitate effective tracking and assessment.

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