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real needs

stated needs

unstated needs

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What are five alternative concepts under which organizations conduct their marketing activities?

The five concepts are: 1) Understand the marketplace and customer needs and wants 2) Design a customer driven marketing strategy 3) Construct an integrated marketing program that delivers superior value 4) Build profitable relationships and create customer delight 5) Capture values from customers to create profits and customer equity


What are five different marketing management orientations?

The five different marketing management orientations are: Production Orientation: Focuses on efficiency and production capabilities, emphasizing the availability of products. Product Orientation: Prioritizes product quality and innovation, believing that superior products will attract customers. Sales Orientation: Centers on aggressive sales techniques and promotions to drive sales, often regardless of customer needs. Market Orientation: Emphasizes understanding and fulfilling customer needs and preferences, leading to customer satisfaction and loyalty. Societal Orientation: Balances company profits with social responsibility, ensuring that marketing practices benefit society as a whole while meeting customer needs.


What are the 5 steps to reduce customers defection rate?

The five steps are: (1) The company must define and measure its retention rate, (2) The company must distinguish the causes of customer attrition and identify those that can be managed better, (3) The company needs to estimate how much profit it loses when it loses customers, (4) The company needs to figure out how much it would cost to reduce the defection rate (5) Nothing beats listening to customers.


Five areas of a mission statement?

1) Identify past successes 2) Identify core values 3) Identify contributions 4) Identify goals 5) Write mission statement


Identify and expalain five factors that should be considered when trying to introduce a marketing orientation within an organisation?

When introducing a marketing orientation within an organization, consider the following factors: Leadership Commitment: Top management must demonstrate a clear commitment to a customer-focused approach, as their support is crucial for driving cultural change. Employee Training: Staff should be trained on marketing principles and customer engagement to ensure they understand the importance of a marketing mindset. Customer Insights: Gathering and analyzing customer feedback is essential to tailor products and services to meet market needs effectively. Cross-Department Collaboration: Encouraging collaboration among different departments (like sales, product development, and customer service) fosters a unified approach to meeting customer demands. Performance Metrics: Establishing metrics that prioritize customer satisfaction and market responsiveness helps align organizational goals with a marketing orientation.

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What are the five types of consumer needs?

•Stated needs •Real needs •Unstated needs •Delight needs •Secret needs


Which belt lean six Will be able to explain the Kano diagram and how it relates to customers?

A Lean Six Sigma Green Belt or Black Belt would be well-equipped to explain the Kano diagram and its relationship to customer satisfaction. The Kano model categorizes product features into five types: basic, performance, excitement, indifferent, and reverse, helping teams understand customer needs and prioritize improvements. By using this diagram, they can identify which features will most significantly enhance customer satisfaction and drive loyalty.


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What are five alternative concepts under which organizations conduct their marketing activities?

The five concepts are: 1) Understand the marketplace and customer needs and wants 2) Design a customer driven marketing strategy 3) Construct an integrated marketing program that delivers superior value 4) Build profitable relationships and create customer delight 5) Capture values from customers to create profits and customer equity


What are There are five types of data that are used in quality auditing?

The five types of data used in quality auditing are qualitative data, quantitative data, categorical data, attribute data, and continuous data. These types of data help auditors assess the effectiveness of quality management systems and identify areas for improvement.


Identify five benefits of customer relationship management systems?

Self advertisement Good reputation Good relationship with customers customers will always come back for your service Good business


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Five reasons for a merger include Capital, satisfy customer needs, gain talented staff, new market opportunities and product development


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