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to conduct a thorough market analysis to identify changing consumer preferences and emerging trends. By gathering insights, the marketer can adjust the marketing mix—product, price, place, and promotion—to better align with target audience expectations. This may involve innovating the product features, revising pricing strategies, exploring new distribution channels, or launching targeted promotional campaigns to reignite consumer interest. Ultimately, a refreshed marketing mix can enhance brand relevance and drive sales.

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1mo ago

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