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In periods of downturns in the economy many companies slash their advertising and promotion budgets explain why this is not always the best strategy to pursue?
Not a good strategy because in an economic downturn, lots of companies are forced to look at alternatives to save money, etc. Thus, advertising budgets should be increased. Unfortunately, big companies forget to allow their sales staff to advertise and end up spending too money during the 'good years'.
What else can I help you with?
What is pantaloons promotion strategy?
according to pantaloons retail hoarding is the most effective form of sales promotion technique of advertising.
What is a Pull Strategy?
The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.
What is product or promotion adaptation in marketing?
A promotion adaptation strategy involves changing the advertising message to reflect the values, familiar images, and cultural differences in a foreign market.
What companies have used demarketing strategies?
Tata Nano had used the demarketing strategy when they were short of supply of Nano.. while the demand for the product was increasing day by day. Hence they applied the demarketing strategy by promoting/ advertising other Tata products and by completely stopping Nano's promotion...
What is pull strategy in marketing?
"pull" strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.
What is pantaloons promotion strategy?
according to pantaloons retail hoarding is the most effective form of sales promotion technique of advertising.
What has the author Gerard J Tellis written?
Gerard J. Tellis has written: 'Advertising and sales promotion strategy' -- subject(s): Marketing, Management, Sales promotion, Advertising
What is a Pull Strategy?
The pull strategy is a strategy geared at increasing the popularity of a product. It is a strategy that relies on product promotion. The promotion involves heavy advertising and trade promoting to increase demand for product via retail, wholesale, and consumer channels.
What is product or promotion adaptation in marketing?
A promotion adaptation strategy involves changing the advertising message to reflect the values, familiar images, and cultural differences in a foreign market.
What is effect of promotion and advertisement on sales?
Sales promotion is an important component of a small business's overall marketing strategy, along with advertising, public relations, and personal selling.
What companies have used demarketing strategies?
Tata Nano had used the demarketing strategy when they were short of supply of Nano.. while the demand for the product was increasing day by day. Hence they applied the demarketing strategy by promoting/ advertising other Tata products and by completely stopping Nano's promotion...
What is an example of promotion adaptation?
An example of promotion adaptation is when a company adjusts its advertising strategy to cater to the cultural preferences or market conditions of a specific region. This could involve using different language, imagery, or messaging to ensure the promotion is relevant and effective in a particular market.
What is pull strategy in marketing?
"pull" strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.
Advertising as a Sales promotion strategy?
Nowadays so many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms. It has been suggested that over $400 billion has been spent worldwide on advertising this year, and this spending supports thousands of companies and millions of jobs. Advertising is a marketing tool that is becoming impossible to avoid in everyday life and can range from subtle word of mouth strategies to full blow million dollar media campaigns. Advertising is crucial to a company's success and it is becoming more and more important to be backed by a creative and unique campaign.
Vodafone promotion strategy in India?
No
What is promotion strategy in Hooters restaurant?
The promotion strategy of Hooters has two primary foci. First, they emphasize their high-caliber customer service. Secondly, they tout the quality of their food.
What is extensive advertising?
Extensive advertising refers to a marketing strategy characterized by a broad and wide-reaching promotion of products or services across multiple channels, such as television, radio, print, and digital platforms. This approach aims to maximize visibility and brand awareness, often targeting a large audience. Companies may invest significantly in extensive advertising to establish market presence, drive sales, and differentiate themselves from competitors. However, it can also entail high costs and requires careful planning to ensure effectiveness.
