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hydrogen discovered to be better in car tires than air.

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Cateora and Ghauri 2006 state that for the inexperienced marketer the similar but different aspect of culture creates an illusion of similarity that usually does not exist What do they mean by this?

Cateora and Ghauri 2006 state that for the inexperienced marketer the similar but different aspect of culture creates an illusion of similarity that usually does not exist What do they mean by this?


Amway sales volume?

In 2006 it was 6.3 billion USD, in 2007 it was 7.1 billion USD and in 2008 it was 8.2 billion USD.


How do you contact manufactures to help you to make a product for the idea you have?

You may get to that point, but you are jumping the gun a little. A lot of work has to be done before a manufacturer will give your idea any time at all. Get some help from people who know how to handle new ideas and inventions. A spectacular idea that ends up have no realistic market at all won't be given a passing glance by people who have money to invest. If I had the money and resources to develop a new idea, I'd want to make sure that the idea will SELL. That's part of what you have to research before talking to the guys with the materials and machinery.


Where is the headquater of Reebok footwear?

The headquarters of Reebok is located in Boston, Massachusetts, USA. Initially founded in the UK, Reebok became a subsidiary of the Adidas Group in 2006 and later moved its headquarters to Boston to better align with its North American operations. The brand focuses on fitness and lifestyle footwear and apparel.


What are the key success factors of Sony?

I believe as Akio Morita has said "Creativity to make inventions "is one important factor that makes difference between Sony and other companies. Sony always works to make new inventions and products like Play Station or other combo electronic products however it could be dangerous too. The other factor is "Creativity in product planning and production ". Right products in right time could lead any company to be successful. For not losing the Game's market Sony introduces play station 3. Another factor is "Creativity in marketing". I believe this is the most important factor that leads any company to be successful and the sell of any product depends on it. But creativity in marketing includes too many means that can lead to successful ads. Some of them are as below: - Being creative and thinking out of line with Innovative ideas. - Using of scientific methods like formulation, hypotheses or testing. - Different methods of research (primary data and secondary data) and how to use of them to renew the ads. - Understanding that the data are interpreted from underlying models that guide the information sought. - Considering our benefits that we expected to reach and make balance vs. the cost of marketing. - Excepting the reality that how market works and avoiding of unsubstantial marketing ideas and theories. - Understanding difference between gambling and risk, and avoid gambling. - As marketing research has mutual benefit for customer and company, so must "be ethical in the conduct of all marketing research".