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The slogan "Just do it" is a trademarked slogan of Nike.

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15y ago

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What does Nike's quotation 'just do it' mean?

It means don't just sit there thinking about it, do it! Nike it, means-"Just Do It"


What is Nike's unique selling point?

Nike, one of the most powerful brands in the world, has a very strong slogan. Even if you take away the logo and the brand name, people will still think of Nike every time they see "Just Do It". However, it does not really convey their USP explicitly. Professional athletes from around the world use Nike even today and that's what Nike's unique selling proposition is. When you buy a Nike, you buy shoes that are made for professional athletes. Since many professional athletes use Nike, you should buy one too.


What would you consider to be Nike's 'superb marketing skills'?

Nike's obvious ability to get top athletes of the generation to be their spokesperson is a great marketing skill. Take for example when Michael Jordan was for Nike. People loved MJ and wanted to be just like him. Kids wanted everything Nike because Jordan wore everything Nike. Also, by having big named athletes endorse Nike, the athletes are able to make their own shoes, clothing line, etc. making more money for Nike.


What company paid Portland art student Carolyn Davidson just US35 for its famous swoosh logo?

Nike


Why does Nike spend so much on advertising?

its so that nike becomes more famous and because the fans of the sponsors will think that nike is good company and that the athletes will choose a good kit so this way people will be motivated to buy nike products and nike profits and so does the athletes that use nike's products.