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marketing is at the heart of satisfying customers needs

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17y ago

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The two central concerns of marketing are?

Discovering and satisfying needs.


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refer to the satisfying the needs of different people and organisation.


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The selling marketing concept focuses on satisfying the needs of customers and based from result of sales products itself. Holistic marketing concept focuses on everything matters with marketing, not only the sales or satisfying the needs of customers but over all.


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This unnecessarily restrictive and reactive approach to satisfying customers' needs has been supplanted by the relationship marketing concept.


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I think the importance of studying Marketing will be specifically to look at the ways by which customers can satisfy their needs and wants. That is through engaging in self production, begging, coercion and by creating exchanges. Now the basis of this question is to look at the roles marketing or marketers play in satisfying the customer. One can compare the demand of this question with this question also, Since customers will seek their needs and wants at all cost, the study and practice of Marketing is useless.


What is market and marketing according to Philip cotler?

Philip Kotler defines the market as a collection of buyers and sellers who interact to exchange goods and services, focusing on understanding consumer needs and preferences. Marketing, according to Kotler, is the process of identifying, anticipating, and satisfying customer needs effectively and profitably. He emphasizes that successful marketing involves creating value for customers through strategic planning and execution, ultimately leading to long-term relationships.


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