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There are 4 standard P's of marketing, and in hospitality and travel marketing, also known as service marketing, there are an additional 4 P's.
The standard P's are:
Place
Price
Promotion
Product.
The additional 4 are:
People
Programming
Packaging
Partnership.
Hope this helps.
Charly
I would like to update this:
The 4 standard P's in markketing are
Product
Price
Place
Promotion
The extended 3P's are
People
Process
Physical Evidence
There is also now a new P
Public (CSR, Public input etc)
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