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There are 4 standard P's of marketing, and in hospitality and travel marketing, also known as service marketing, there are an additional 4 P's.
The standard P's are:
Place
Price
Promotion
Product.
The additional 4 are:
People
Programming
Packaging
Partnership.
Hope this helps.
Charly
I would like to update this:
The 4 standard P's in markketing are
Product
Price
Place
Promotion
The extended 3P's are
People
Process
Physical Evidence
There is also now a new P
Public (CSR, Public input etc)
What else can I help you with?
What are the 8 p of tourism marketing?
The critical components that determine the demand for a business or destination product are collectively known as the marketing mix. Several different marketing structures have been proposed, a popular one being the 8P model (Morrison 2002), which include the following;place, product, promotion, price, packaging, people, partnerships and programmingSource:Weaver, L & Lawton D, 2006, Tourism Management, John Wiley & Sons Australia, Ltd, Queensland
How Many Different Function in Marketing?
eith marketing functions 1 Environmental analysis and marketing research 2 Broadening the scope of marketing 3 Consumer analysis 4 pruduct Planing 5 Distribution planing 6 promotion planing 7 price planing 8 marketing management by 4423652
The universal functions of marketing?
The universal functions of marketing are: 1. Buying 2. Selling 3. Marketing Jobs, Research 4. Transportation 5. Storage 6. Standardization & Grading 7. Financing 8. Risk
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The eight functions of marketing is to make a given product known. Once a given product is properly marketed, there will be increased sales. Increased sales will translate into increased profits.
What is meant by marketing mix?
The Marketing Mix is composed of four elements:Product - This is where you talk all about the product, the attributes of it, its name, its benefit etc.Price - This is where you talk about pricing strategies. You should consider the cost of producing the product, shipping costs, advertising costs and profit. If your product costs 76 cents to make, and 2 dollars to ship, and you still want to make profit, I would give it a price of something like 8 dollars. This will get you profit, as well as cover advertising costs.Promotion - This is the section that includes all types of promoting for your product. Advertising, PR etc.Place - Where the item will be sold, why only those specific merchants, which section of the store etc.
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