Marketing can indeed be both the beginning and end of the process, with consumers playing a crucial role. Here's how:
Marketing as the Beginning
Identifying consumer needs: Marketing starts by understanding consumer needs, wants, and pain points.
Developing products/services: Based on consumer insights, companies create products or services that meet those needs.
Creating awareness: Marketing efforts aim to create awareness about the product/service among the target audience.
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When you market a product,it should appeal to the customer and be should be within his reach i.e sold in the same country or city and if not it, arrangement for delivery available. Any marketing product will finally end up in the hands of a consumer who will either be satisfied with his product or dissatified. If satisfied, then this result alone is a continuation of your marketing strategy and if not the whole marketin process will end. Not before the product is customized to the consumers demands will it sell again. So when marketing a product your aim is to appeal to the consumer and if the product does appeal to the customer the cycle will continue. Remember that the product appeals to the consumer if it's price and place of selling are within reach or also if he has heard that the demand is high on it.
A Marketing Coordinator is typically responsible for organizing and supporting various marketing activities, such as scheduling campaigns, coordinating with vendors, tracking performance, and ensuring everything runs smoothly. In contrast, a Marketing Executive often has a more strategic role, focusing on creating and executing marketing campaigns, analyzing results, and sometimes managing budgets or junior staff. While the titles can vary by region and company, the Marketing Executive is usually considered a step above the Coordinator, with greater responsibility in decision-making and campaign ownership. for more details: jumanajabbarcom
The term "mainline merchandising" is a reference to the product flow. Usually the main line begins with the production of the product and ends with the distribution of the product.
people processinginformation processingpossession processingmental stimulus processing====================================================better option is below: -refer the following link, the research for the above mentioned question ends here, as this answer completely satisfies the quest.http://www.scribd.com/doc/17342627/Classification-of-Services-wwwmanagementsourceblogspotcom
Hi, I am Haseeb (Media & Research Associate) Forvil Cosmetics (Pakistan) What is brand activation? Answer Below the line activities has now turned to Brand Activation. To activate a brand in the minds and hearts of consumers while deploying different channels. this is a brief definition and this is what i understand Brand Activation Haseeb Brand activation is a process that starts with a very lucrative idea of making your targeted consumers to try your product and it ends with the repeat purchase by the same consumers. Hamid Brand Activation Manager Reckitt Benckiser Pakistan Hi Haseeb A more descriptive answer for what is Brand Activation can be given as Follows. Brand Activation a relatively new "term" in the industry. It's pretty simple really; it's all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes in creating trust between the customer, the society and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands. Faraz Khan Client Services Manager Marketing Works (Pvt) Ltd Pakistan, UAE & Saudia Arabia Hi, guys Great answers. To give you some examples: Brand activations can be anything from a guerrilla marketing campaign to a brand event. For example, those talking Coke vending machines we all saw a while back, or a sponsored flashmob. They've become so popular because the channels of traditional advertising have become so cluttered and stats show that consumers respond better to these below-the-line campaigns. Understandable! A pretty cool article/infographic on it is this one: //bit.ly/1M1sfY6 It explains how and why they work in more detail.
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