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A marketing manager in media has many responsibilities, including:

Planning and managing campaigns

Marketing managers create and manage campaigns to increase awareness and demand for products and services. This includes planning promotional campaigns, such as contests or giveaways, and advertising campaigns in various media.

Researching and analyzing

Marketing managers research market trends and competitors to identify opportunities and understand customer needs. They also analyze customer feedback and campaign performance to optimize marketing initiatives.

Managing budgets

Marketing managers account for all marketing costs and allocate funds appropriately to ensure they remain within budget.

Communicating

Marketing managers communicate with clients, employees, editors, and writers. They also present ideas and deliverables to internal and external teams.

Managing social media

Marketing managers oversee social media accounts and websites to engage customers and establish positive public relations.

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