Brand equity is the main value and brand positioning is the how you want that value/quality to be perceived.
Positioning a product is the way the marketing department introduces a product to the market. Some products have high prices because the quality of the product is good. This is a positioning strategy.
Place Promotion Product Price People Packaging Positioning
product, price, promotion, place, positioning, packaging, people
Characters of product Use Ingredients Price Cimparison
more for the same
The quality levels of luxury fashion brands usually include: high-end luxury brands, luxury brands and affordable luxury brands, which differ in materials, craftsmanship and price. [BabaReplica]'s products have their own characteristics in terms of quality, price and market positioning.
Brand equity is the main value and brand positioning is the how you want that value/quality to be perceived.
Positioning a product is the way the marketing department introduces a product to the market. Some products have high prices because the quality of the product is good. This is a positioning strategy.
Any blending of 4 P's is done on the back-ground of the economic condition of the company, country and the target customers. By looking at the positioning and targeting, the quality of the product and its price will be decided.
Place Promotion Product Price People Packaging Positioning
product, price, promotion, place, positioning, packaging, people
There have been many improvements made on the quality of running vests lately while maintaining a reasonable price point. So no, the quality of the vest will not decrease with a lower price point anymore. You can get a high quality vest for a decent price.
Characters of product Use Ingredients Price Cimparison
most of the times yes but price usually depends on the productivity costs not on the quality of the product. A good quality product can be found in low price as and a bad quality product can be branded and expensive.
"the relentless pursuit of perfection" Actually, that's a themeline or tagline, not a positioning statement. While most marketers are very tight-lipped about exposing their actual positioning statements, a positioning statement for Lexus would probably read something like this. For affluent drivers who seek luxury vehicles of the highest quality and reliability, Lexus constantly pursues the finest materials, the best technologies and the ultimate in quality control to ensure the perfect luxury vehicle experience.
Price is not always relatve to quality,it is more an indicator of the age of the technology.