Marketing and corporate strategy will be the same if the company is customer-orientated.
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
online focused
Dumb question - depends on the company stupid head!
E-sh ma 1
View the marketing plan as a set of objectives. View the marketing strategies as the 'road map' to achieving the objectives. View marketing tactics as the steps to take in implementing the strategies.
as far as i know- while we cllasify the strategy it comes like this corporate-business-function-operation.in marketing concept corporate strategy set up with ovaral busiess concept and this made by the ceo.marketing stategy is a operational strategy which related product identification,advertising,selling etc.corporate strategy set up the objectives for the organization within th concederation of every single department not only marketing section.conventionally corporate strategy is supposed to be determined before marketing stategy.
The main difference between marketing policy and marketing strategy is that a marketing policy is a set of rules for decision making, while a marketing strategy is a plan to achieve organizational goals
difference between business level strategy and corporate level strategy?
business
link between corporate objectives and marketing objectives
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
The phrase "business to business internet marketing" means a marketing strategy between two businesses. For example, a marketing strategy from a manufacturer to gain business from new wholesalers.
The difference between corporate and business level strategy is that their operations are inter-industry and intra-industry respectively. Whereas corporate level strategy is concerned in what business to deal with, business level strategy is concerned with how to compete within a particular business.
online focused
Dumb question - depends on the company stupid head!
E-sh ma 1
View the marketing plan as a set of objectives. View the marketing strategies as the 'road map' to achieving the objectives. View marketing tactics as the steps to take in implementing the strategies.