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The product life cycle (PLC) influences make-or-buy decisions by determining the appropriate strategy for each stage of a product's development. During the introduction phase, companies may opt to buy components to minimize risk and capitalize on existing technologies, while in the growth phase, they might consider making products in-house to enhance control and differentiation. As the product matures, firms may focus on cost efficiency, often leading to increased outsourcing. Ultimately, the PLC guides firms in aligning their make-or-buy strategies with market dynamics and operational capabilities.

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