Swot analysis of Kmart

Answer 1

Strength: Known name, image as low cost provider, Sears financial strength and purchasing power

Weakness: Viewed as low quality, on the down-turn, losing footprint and reputation

Opportunities: Bad economy should make people more price-sensitive

Threats: Caught in the market between Target (with improving quality) and Wal-Mart (with growing footprint and low-cost reputation) while Sears is weakening itself.